Darsh Modi · Mumbai
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Marketing strategist, brand builder, co-founder. This is where the work lives.
Currently learning strategy through Uno No Mercy.
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Marketer.
Founder.
Aura Farmer.
Marketing professional with a fond interest in research and strategy. 18 years in Mumbai, 4 in Ahmedabad. Psychology minor. Theatre background. Currently building brands by day and Shazlo by night.
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See all →You Know Fast Fashion Is Harmful. You Still Buy It. Here's Why.
92 million tonnes of textile waste a year, a 30-40% growth in fashion consumption, and consumers who know exactly what they're doing. My undergraduate thesis on why awareness alone changes nothing.
SustainabilityResearch
Mumbai Runs. Ahmedabad Pauses. Both Win.
Two cities with opposite personalities — local trains vs pols, vada pav vs fafda — and the same consumer underneath. What living in both taught me about brand strategy in India.
Consumer BehaviourBrand Strategy
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