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Process & Outcomes — Student Intern
Communications Intern @AhmedabadUniversity
Bringing Student Centricity to Communications
Context
I worked on various initiatives looking at student representation and focus across digital platforms.
The Objective
Identifying student perceptions of different communication channels and what matters to them.
The Approach
- Student feedback through surveys and informal interviews
- Engagement analysis across social media
- Measured baseline NPS of students
- Competitor analysis
Other Projects
- Researching for a DEI dashboard on the website
- Revitalisation of the undergraduate college webpage
Skills Applied
- Competitor analysis
- Keyword research and SEO
- Research design, analysis and interpretation
- Strategy creation and timeline mapping
- Content creation through copywriting and interviews
- Data analysis (Excel)
- Google Analytics
- Semrush
- Outreach
Outcomes
- Learned industry-focused communication
- Explored digital communication strategies and optimisation
- Understood importance of stakeholder feedback
- Explored benchmarking