Moments — Darsh Modi

The best briefs I've ever received weren't in a deck. They came from Holi mornings with people I'd do anything for, from falling asleep mid-sentence with my laptop still open, from a flower someone tucked behind my ear just because, and from a family room that was always too loud and never enough.

I got into theatre before I got into marketing, and honestly, I'm not sure I'd be good at one without the other. Standing on a stage taught me how to read a room, how to hold people's attention, and how to mean what you say. Most of what I know about storytelling started there, not in a classroom.

These are the moments I carry into every brief, every deck, every campaign.

Group photo with friends at night under palm trees — Madhouse — Madhouse

Darsh Modi performing on stage with a microphone and flowers in the foreground — On stage

Darsh and friends covered in Holi colours, smiling outside — Holi mornings

Darsh studying with a white flower tucked behind his ear — A flower, just because

Theatre club group photo holding certificates in yellow scarves — The family of 60

Darsh asleep on a chair at university, laptop open in front — Mid-sentence

Family group photo in a living room during a celebration — Where it all started

In my element

Darsh in a blue kurta saluting, surrounded by palm trees — Reporting for duty