Writing
Things I
Think About
Marketing, culture, consumer behaviour, and whatever else is living rent-free in my head.
You Know Fast Fashion Is Harmful. You Still Buy It. Here's Why.
92 million tonnes of textile waste a year, a 30-40% growth in fashion consumption, and consumers who know exactly what they're doing. My undergraduate thesis on why awareness alone changes nothing — and what trust, identity and access actually do.
→
Mumbai Runs. Ahmedabad Pauses. Both Win.
Two cities with opposite personalities — local trains vs pols, vada pav vs fafda — and the same consumer underneath. What living in both taught me about brand strategy, community buying decisions and cultural logic in India.
→
More Coming Soon
More posts on marketing, culture and consumer behaviour are on the way.