← Back to Work
Process & Outcomes — Co-Founder
Marketing Co-Founder @Shazlo
Building a Swipe-Based Fashion Discovery Platform
Context
The idea behind Shazlo began in four hostel rooms across Ahmedabad and Kolkata. As the Marketing Guy, I work on shaping the brand from its foundations to executing growth initiatives.
The Problem
With falling attention spans and decision fatigue among young adults, online fashion discovery had become monotonous.
The Insight
Swipe-based interfaces (Tinder-like models) help release dopamine and create a faster, more engaging experience.
The Strategy
Positioning Shazlo as a swipe-based fashion discovery platform, gamifying and simplifying shopping.
My Role
- Brand positioning and communication strategies
- Market mapping
- Managing social media presence and communications
- Running META Ad campaigns
- Shifted content focus to founder-led to build authenticity
- Digital marketing initiatives and outreach
- Performance analysis
Outcomes
- Early brand presence and community building
- In progress to reaching 1000 followers
- Generating beta sign-ups
- Real content experimentation at a start-up