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Process & Outcomes — Senior Brand Associate
Me at Sparkt India
Brand Servicing Across Consumer Health, Education & MNCs
Context
I handle multiple accounts ranging from projects to retainers, gaining experience from both worlds. The role is about brand servicing across brands and becoming the master knowledge keeper of the brand.
The Objective
Brand servicing across brands, and becoming the master knowledge keeper of the brand.
Accounts Managed
| Brand | Type |
|---|---|
| Gyproc Saint-Gobain | Retainer |
| Blue Bells Group of Schools | Retainer Project |
| Livogen | Project |
| Vicks | Project |
| Head Held High | Project |
My Work
- Decoding and understanding client briefs
- Consultation
- Presentation and communications
- Performance management and tracking
- Research
- Account management
Skills Developed
- Performance analysis
- Creative briefing
- Strategic deck presentation
- Crisis management
- Inter-team coordination
Outcomes
- Becoming a better orator
- Time management
- Brand satisfaction and low client escalation
- Cordial relationships across brands