Strategy Intern @SidewaysConsultingLLP

Context

Multiple accounts, all research-driven. The key account was Federal Bank.

The Objective

Supporting the strategy team across customer touchpoints, competitive positioning and communication appeals.

Other Accounts

• An IPL Team
• Kurlon
• Akshayakalpa
• A coaching institute

My Work

• Mystery customer research
• Mapped customer journeys
• Competitor and performance analysis
• Understanding complications of bank layouts
• Google Trends analysis and brand history research
• Other forms of desk research

Skills Developed

• Problem-focused research frameworks
• Customer journey mapping
• Brand positioning strategies
• Interpreting marketing performance
• Retail outlet design parameters
• Strategy deck presentations

Outcomes

• Bridged marketing theory with real-world execution
• Intensified focus on strategy-led roles
• Networked with experienced professionals